Mamming is the New Planking
One in 8 women will be affected by breast cancer and right now, early detection is our best defense. But putting your breasts on a shelf,  aka getting a mammogram, is awkward and not something people talk about in the mainstream. We had an idea that would get people more comfortable with the conversation, and the procedure.

Cannes Lions Awards - PR: Charity/Non-profit - Bronze Lion 
Golden Award of Montreux - Non-profit/Public Interest: Digital - Gold 
NYF World’s Best Advertising - Digital: Viral Video - Finalist 
Shorty Awards - Social Good Campaign - Finalist 
CLIO Awards - Public Service: Cause Related - Finalist 
WOMMY Awards - Cause Marketing - Bronze


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