Manifestos
When it comes to selling through creative concepts, a compelling manifesto has become de rigueur.
They're fun to write, and when done well, manifestos help bring the audience into the emotional space where the creative will come to life.
Below are some of mine.
When it comes to selling through creative concepts, a compelling manifesto has become de rigueur.
They're fun to write, and when done well, manifestos help bring the audience into the emotional space where the creative will come to life.
Below are some of mine.
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The following manifesto was created as
part of a pitch for a pharmaceutical client launching an anti-cellulite injectible. Our strategy was not to tell women what they should and shouldn't do, but to remind the world that women get to do whatever they want with their bodies.
part of a pitch for a pharmaceutical client launching an anti-cellulite injectible. Our strategy was not to tell women what they should and shouldn't do, but to remind the world that women get to do whatever they want with their bodies.
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Pitch-winning manifesto for MEND.
"Stratifesto" for Abu Dhabi tourism.